That is a globally allotted launch constructed from exceptional shares, like whisky from ghost distilleries which are no more in Procedure. Lower than 888 bottles ended up produced all over the world.

The end result saw glass currently being hand-blown right into a teardrop condition. For the first time inside the model’s record, the iconic square Johnnie Walker bottle is reformed. 

Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion with the spear for glass—especially for providers wishing to sell in Europe.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

World wide Structure Director at Diageo, Jeremy Lindley who led the look job, reported, “Johnnie Walker Blue Label Ultra was born away from an ideation session investigating the way forward for luxury. With other classes moving towards light-weight – for instance eyewear and significant-effectiveness cycling – we questioned regardless of whether luxury spirits could abide by go well with. “We took our vision to a workforce of pro glassmakers and in the course of a five calendar year examination-and-find out procedure slowly learned how to develop tasteful, lightweight glass.

From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.

Together with exterior glass makers, the model rethought all facets of how the bottle is developed, made and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the enduring Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and also to the ideal of your manufacturer’s knowledge and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The design requires bold strides and dares to experiment with a recognised paradigm of luxurious.  

Liquid Light enveloped readers inside of a mesmerizing interaction of light and shadow, with shifting light passing as a result of glass sorts and projecting tasteful designs onto white partitions.

“We didn’t know what we have been likely in order to reach once we got down to push the boundaries of luxury, and The end result is something that quite a few said would not be probable. 

Diageo has stated that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.” 

With much less than 888 bottles produced globally, each bottle is separately numbered and introduced in a very luxury collector’s situation.

We realized which the lightest, strongest glass bottle you may make without compromising toughness is here really a teardrop condition.

“We’re possibly about 12 months from People initially solutions hitting the industry due to the lightweighting method.”

“You'll be able to say It really is beneficial that we’re acquiring ahead of the curve with many of the laws. But we’d started out [Ultra] prior to [PPWR guidelines] were posted,” claims Lindley, adding that it’s vital for Diageo to prioritize as it’s a “considerable alter for [all our liquor types] to get contemplating minimum doable packaging bodyweight.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, to start with produced in distilleries which have since closed.

With our dedicated deal with presenting lightness throughout each and every style ingredient, we launched a precise lattice stopper, a bamboo body as well as a protecting transportation box.